Product Marketing Role - IT
- Identify user needs by deeply understanding our customers and how our product works globally. Focus areas will include product strategy and innovation, product adoption, and internal and external narratives.
- Spearhead go-to-market launch campaigns across key channels and measure results.
- Partner closely with data science, product, and regional marketing teams to build out roadmaps and campaigns that drive growth for SkillGigs.
- Connect the dots across channels like push notifications, in-app messaging surfaces, incentives, and core products to increase usage and retention of our consumers.
- Drive impactful go-to-market launch strategies, including messaging, positioning, and PR strategies
- Inspire cross-functional partners and marketing peers with a compelling vision to partner on integrated marketing campaigns