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Marketing Manager



Marketing & Communications
Posted on Thursday, June 18, 2020
/ by Innowatts

About the job

The Marketing Manager will be responsible for developing and executing Innowatts’ marketing strategy in order to achieve business objectives. The ideal candidate will have a strong background in marketing, driving demand generation and has a deep understanding of marketing trends and best practices.


  • Lead the demand generation initiatives
  • Develop and implement Innowatts’ marketing strategy, including digital marketing, demand generation, content marketing, and event marketing
  • Develop and manage marketing budgets, ensuring resources are allocated effectively to drive maximum ROI
  • Work closely with sales and product teams to develop marketing campaigns and materials that support sales objectives and communicate the value of Innowatts’ products and services
  • Develop and maintain a deep understanding of the energy industry, including market trends and competitive landscape
  • Analyze and report on the effectiveness of marketing programs, using data to inform decision-making and optimize future efforts
  • Build and maintain strong relationships with key partners, including vendors and industry associations


  • Bachelor’s degree in Marketing or a related field; MBA preferred
  • 5+ years of experience in marketing, with at least 5 years in a leadership role
  • Proven track record of developing and executing successful marketing campaigns and programs
  • Experience in the energy industry a plus
  • Excellent written and verbal communication skills, with the ability to communicate complex ideas clearly and persuasively
  • Strong analytical skills, with the ability to use data to inform decision-making
  • Ability to manage multiple priorities in a fast-paced, dynamic environment
  • Strong project management skills, with the ability to manage multiple projects simultaneously

More about job/company

  • Fast paced, collaborative and fun environment
  • Work with data and latest technology to transform industry
  • Competitive salary and bonus
  • Medical, dental, vision, 401k, life and long-term disability insurance
  • Paid Time Off
  • Hybrid working