Innowatts is an energy technology company based in Houston, TX that is transforming the way energy is bought, sold, managed and consumed. We are a leading provider of AMI-enabled predictive analytics and AI-based solutions for utilities, energy retailers, emerging retailers, and smart energy communities. To date, the Innowatts eUtility™ technology platform has enabled over 52 million energy consumers and their energy providers with access to lower energy costs and a more reliable and personalized energy experience. Innowatts is backed by Energy Impact Partners, Shell Ventures, Iberdrola Energy Ventures, Veronorte and Energy and Environment Investment (Japan).

About the role

The Marketing Manager will be responsible for developing and executing Innowatts’ marketing strategy in order to achieve business objectives. The ideal candidate will have a strong background in marketing, driving demand generation and has a deep understanding of marketing trends and best practices. You will be experienced at leveraging event management, content creation, and social media to drive demand generation.

Responsibilities

Lead the demand generation initiatives
Develop and implement Innowatts’ marketing strategy, including digital marketing, demand generation, content marketing, and event marketing
Develop and manage marketing budgets, ensuring resources are allocated effectively to drive maximum ROI
Work closely with sales and product teams to develop marketing campaigns and materials that support sales objectives and communicate the value of Innowatts’ products and services
Develop and maintain a deep understanding of the energy industry, including market trends and competitive landscape
Analyze and report on the effectiveness of marketing programs, using data to inform decision-making and optimize future efforts
Build and maintain strong relationships with key partners, including vendors and industry associations

Qualifications

Bachelor’s degree in Marketing or a related field; MBA preferred
5+ years of experience in marketing, with at least 5 years in a leadership role
Proven track record of developing and executing successful marketing campaigns and programs
Experience in the energy industry a plus
Excellent written and verbal communication skills, with the ability to communicate complex ideas clearly and persuasively
Strong analytical skills, with the ability to use data to inform decision-making
Ability to manage multiple priorities in a fast-paced, dynamic environment
Strong project management skills, with the ability to manage multiple projects simultaneously

Benefits and Additional Perks

Fast paced, collaborative and fun environment
Work with data and latest technology to transform industry
Competitive salary and bonus
Medical, dental, vision, 401k, life and long-term disability insurance
Paid Time Off
Hybrid working

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