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Marketing Manager



Marketing & Communications
Posted on Thursday, June 18, 2020

About Innowatts

Innowatts is an energy technology company based in Houston, TX that is transforming the way energy is bought, sold, managed and consumed. We are a leading provider of AMI-enabled predictive analytics and AI-based solutions for utilities, energy retailers, emerging retailers, and smart energy communities. To date, the Innowatts eUtility™ technology platform has enabled over 52 million energy consumers and their energy providers with access to lower energy costs and a more reliable and personalized energy experience. Innowatts is backed by Energy Impact Partners, Shell Ventures, Iberdrola Energy Ventures, Veronorte and Energy and Environment Investment (Japan).

About the role

The Marketing Manager will be responsible for developing and executing Innowatts’ marketing strategy in order to achieve business objectives. The ideal candidate will have a strong background in marketing, driving demand generation and has a deep understanding of marketing trends and best practices. You will be experienced at leveraging event management, content creation, and social media to drive demand generation.


  • Lead the demand generation initiatives
  • Develop and implement Innowatts’ marketing strategy, including digital marketing, demand generation, content marketing, and event marketing
  • Develop and manage marketing budgets, ensuring resources are allocated effectively to drive maximum ROI
  • Work closely with sales and product teams to develop marketing campaigns and materials that support sales objectives and communicate the value of Innowatts’ products and services
  • Develop and maintain a deep understanding of the energy industry, including market trends and competitive landscape
  • Analyze and report on the effectiveness of marketing programs, using data to inform decision-making and optimize future efforts
  • Build and maintain strong relationships with key partners, including vendors and industry associations


  • Bachelor’s degree in Marketing or a related field; MBA preferred
  • 5+ years of experience in marketing, with at least 5 years in a leadership role
  • Proven track record of developing and executing successful marketing campaigns and programs
  • Experience in the energy industry a plus
  • Excellent written and verbal communication skills, with the ability to communicate complex ideas clearly and persuasively
  • Strong analytical skills, with the ability to use data to inform decision-making
  • Ability to manage multiple priorities in a fast-paced, dynamic environment
  • Strong project management skills, with the ability to manage multiple projects simultaneously

Benefits and Additional Perks

  • Fast paced, collaborative and fun environment
  • Work with data and latest technology to transform industry
  • Competitive salary and bonus
  • Medical, dental, vision, 401k, life and long-term disability insurance
  • Paid Time Off
  • Hybrid working