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Marketing Technology Manager



Marketing & Communications, IT
United States · Remote
Posted on Thursday, April 4, 2024

Who we are.

Newfold Digital is a leading web technology company serving millions of customers globally. Our customers know us through our robust portfolio of brands. We have some of the industry's most prominent and storied go-to-market brands, including Bluehost, HostGator,, Markmonitor, Network Solutions, and We help customers of all sizes build a digital presence that delivers results. With our extensive product offerings and personalized support, we take pride in collaborating with our customers to serve their online presence needs. The strength of our company lives in the intersection of our people, our customers, and our brands.

As the Manager of the Adobe Launch Platform, you will lead a team responsible for analytics and digital marketing tracking solutions. Your primary focus will be on managing the Adobe Launch Platform to enhance the customers user experience.

What you’ll do & how you’ll make your mark.

Team Leadership:

  • Lead and mentor a team of two resources.
  • Provide guidance, support, and performance feedback to ensure efficient execution of tasks.

Adobe Launch Implementation:

  • Oversee the end-to-end implementation of analytics and digital marketing tracking solutions using Adobe Launch.
  • Collaborate with your team to configure and customize Adobe Launch for Adobe Analytics, Google Analytics 4, Floodlight Pixels, and other relevant platforms.

Tag Management and Data Layer:

  • Manage tag management systems to seamlessly integrate analytics tracking into digital assets.
  • Regularly scan the site for inconsistencies using tools like Observepoint or manual debugging via browser extensions.

Documentation and Training:

  • Maintain official SDR documentation of tracking implementations, configurations, and changes.
  • Train internal teams, including your offshore resources, on proper usage and understanding of analytics data.

Collaboration and Business Alignment:

  • Collaborate with cross-functional teams (marketing, product, development) to gather requirements and understand business objectives.
  • Ensure seamless integration of analytics tracking into digital assets.

Who you are & what you’ll need to succeed.

  • 5+ years of experience in a relevant field or equivalent work experience using Adobe Launch.

  • Proven experience in implementing analytics tracking solutions, with a focus on Adobe Launch and Adobe Analytics.

  • Strong understanding of web analytics concepts and methodologies.

  • Proficiency in JavaScript and HTML.

  • Excellent communication skills and ability to collaborate effectively with cross-functional teams.

Your leadership will be instrumental in driving accurate data insights and optimizing our digital assets.

Why you’ll love us.

  • We’ve evolved; we provide three work environment scenarios. You can feel like a Newfolder in a work-from-home, hybrid or work-from-the-office environment.

  • Work-life balance. Our work is thrilling and meaningful, but we know balance is key to living well.

  • We celebrate one another’s differences. We’re proud of our culture of diversity and inclusion. We foster a culture of belonging. Our company and customers benefit when employees bring their authentic selves to work. We have programs that bring us together on important issues and provide learning and development opportunities for all employees. We have 20 + affinity groups where you can network and connect with Newfolders globally.

  • We care about you. We provide excellent Health Insurance options to fit you, HSA, Medical, Dental, Vision, Matching 401K, Life/AD&D/STD/LTD, Tuition Reimbursement, Pet Insurance, Generous vacation policy, and much more!

  • Where can we take you? We’re fans of helping our employees learn different aspects of the business, be challenged with new tasks, be mentored, and grow their careers. Unfold new possibilities with #teamnewfold!

The target compensation range for this position is $125,000 to $150,000 annually. Individual salaries are determined by various factors including, but not limited to: candidate’s qualifications, such as skills, education, and experience, as well as internal equity and market conditions.

Employment with Newfold Digital is at-will and nothing in this Job Description should be interpreted or construed to alter the at-will employment relationship.

This Job Description includes the essential job functions required to perform the job described above, as well as additional duties and responsibilities. This Job Description is not an exhaustive list of all functions that the employee performing this job may be required to perform. The Company reserves the right to revise the Job Description at any time, and to require the employee to perform functions in addition to those listed above.