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Associate Director of Affiliate Partnerships



Sales & Business Development
Posted on Thursday, February 1, 2024

Who we are.

Newfold Digital is a leading web technology company serving millions of customers globally. Our customers know us through our robust portfolio of brands. We have some of the industry's most prominent and storied go-to-market brands, including Bluehost, HostGator,, Markmonitor, Network Solutions, and We help customers of all sizes build a digital presence that delivers results. With our extensive product offerings and personalized support, we take pride in collaborating with our customers to serve their online presence needs. The strength of our company lives in the intersection of our people, our customers, and our brands.

As a leader on the affiliate team, this role will drive our recruitment strategy and execution across various affiliate programs. The ideal candidate will possess strong leadership skills, a keen understanding of the industry landscape, and the ability to effectively manage an affiliate recruitment team. This role will play a pivotal part in expanding our affiliate and influencer program, optimizing recruitment strategy, and building valuable business partnerships.

What you’ll do & how you’ll make your mark.

  • Develop and implement a comprehensive affiliate recruitment strategy across multiple brands.

  • Lead and oversee the day-to-day management of the recruitment team, providing guidance, support, mentoring, and keeping the team aligned with business goals.

  • Utilize sales CRM tools to streamline and optimize recruitment processes.

  • Lead and oversee the end-to-end affiliate recruitment process, including contract negotiation, creation of deal terms, and affiliate onboarding.

  • Utilize data-driven insights by leveraging tools such as Konnecto, SEMRush, and Similar Web to perform gap analysis and identify new opportunities to enhance recruitment strategies.

  • Explore, identify, organize, and develop a strategy for the affiliate team’s participation in relevant industry events.

  • Attend and represent the company at industry events to connect with potential affiliates/influencers and establish relationships with potential new affiliates.

  • Proactively seek out new and top-level recruitment opportunities in the market.

  • Find new innovative business opportunities and drive the creation of new affiliate partnership programs.

  • Stay informed about industry trends, competitor activities, and emerging opportunities.

  • Monitor and analyze competitor affiliate programs to stay ahead of industry trends.

  • Create a strategy to recruit new affiliates and build out an influencer network.

  • Track the program’s success and regularly analyze data and metrics to improve performance and enhance efficiency

Who you are & what you’ll need to succeed.

  • 10+ years of experience in building business partnerships, influencers, hosting products, and WordPress products.

  • Proven track record of building and scaling partnerships based on trust and takes an active approach to recruitment

  • Experience in working with influencers and affiliate outreach.

  • Strong leadership and team management skills.

  • Strong execution & and organization skills.

  • Familiarity with CRM tools and recruitment software.

  • Excellent analytical and problem-solving abilities.

  • Effective communication and negotiation skills.

  • Knowledge of industry trends and competitor analysis.

Why you’ll love us.

  • We’ve evolved; we provide three work environment scenarios. You can feel like a Newfolder in a work-from-home, hybrid or work-from-the-office environment.

  • Work-life balance. Our work is thrilling and meaningful, but we know balance is key to living well.

  • We celebrate one another’s differences. We’re proud of our culture of diversity and inclusion. We foster a culture of belonging. Our company and customers benefit when employees bring their authentic selves to work. We have programs that bring us together on important issues and provide learning and development opportunities for all employees. We have 20 + affinity groups where you can network and connect with Newfolders globally.

  • We care about you. We provide excellent Health Insurance options to fit you, HSA, Medical, Dental, Vision, Matching 401K, Life/AD&D/STD/LTD, Tuition Reimbursement, Pet Insurance, Generous vacation policy, and much more!

  • Where can we take you? We’re fans of helping our employees learn different aspects of the business, be challenged with new tasks, be mentored, and grow their careers. Unfold new possibilities with #teamnewfold!

Employment with Newfold Digital is at-will and nothing in this Job Description should be interpreted or construed to alter the at-will employment relationship.

This Job Description includes the essential job functions required to perform the job described above, as well as additional duties and responsibilities. This Job Description is not an exhaustive list of all functions that the employee performing this job may be required to perform. The Company reserves the right to revise the Job Description at any time, and to require the employee to perform functions in addition to those listed above.