Sr. Campaign Marketing Manager, AMER Field Marketing
Amazon
DESCRIPTION
We are seeking an experienced Sr. Campaign Manager to own the development and execution of marketing campaigns for Amazon Web Services (AWS) AI and Machine Learning solutions, with a focus on generative AI. In this role, you will be responsible for the overall campaign strategy, execution, evaluation, and optimization for the US and Canada. You will have the opportunity to drive digital and content strategy through paid media, email nurture, social media, site merchandising, events, and webinars. You'll partner closely with internal stakeholders in Field Marketing, Global Campaigns, and Product Marketing teams, as well as external agencies and third-party content developers and publications.
The ideal candidate will be skilled at managing multiple high-profile marketing projects simultaneously, in partnership with cross-functional teams. They will have experience translating customer needs and business priorities into marketing strategy, plus a proven track record of executing integrated multi-channel campaigns that expand awareness, acquire and convert new leads, and drive demand. The right candidate has successful experience in results-driven marketing, content strategy, response-based segmentation, testing and optimization, and project management.
Position will be located in an Amazon/AWS U.S. Corp office (see location details below). Relocation offered from within the US only to these locations. Three days per week in-office is required. Some travel is expected, up to 1-2 weeks per quarter.
Key job responsibilities
- Create, execute, and manage campaigns focused on AWS priority solution themes that are designed to generate leads and pipeline for AWS sales teams in the Americas.
- Work across a dynamic ecosystem of stakeholders to define, develop, and implement integrated campaign strategies.
- Lead project planning for multi-channel marketing campaigns, including email and digital marketing strategy, paid media, events, and sales enablement.
- Utilize targeting, customer segmentation, and buyer’s journey to architect innovative engagement programs.
- Work with field marketing, digital marketing, event marketing, and external agencies to execute campaigns and extensions.
- Manage overall campaign budget with accountability for return on investment (ROI).
- Partner closely with the Global Campaigns team to ensure campaign consistency.
- Support localization efforts for assets and campaign programs based on language preference.
- Dive deep into data using Marketo, Salesforce.com, and Tableau to provide visibility into campaign results, measure effectiveness, and drive strategic decision making focused on optimization.
- Maintain clear, consistent, and frequent communication with stakeholders on campaign strategy, tactics, goals, and performance.
- Work with Marketing Operations and Lead Management teams on campaign tracking, lead scoring, and reporting.
- Develop an annual campaign plan and manage a calendar to provide transparency for and create alignment with key stakeholders.
- Partner with key subject matter experts in marketing and sales to translate content into customer action.
A day in the life
During campaign development you will work collaboratively with key stakeholders and partners, including Field Marketing, Global Campaigns, Product Marketing, and agencies, developing campaign and extension strategies. You will then work in close collaboration with Digital Marketing, Field Marketing, Event Marketing, Partner Marketing, and Paid Media teams to activate and launch campaign and extension activities. Post launch, you will track campaign results and report results on a weekly and monthly basis to key stakeholders. You will highlight performance against goals and identify risks, challenges, areas of opportunity, and optimizations to be implemented based on insights garnered from data.
About the team
AMER Field and Partner Marketing is the critical "last mile" of delivering customer-obsessed marketing campaigns and events which drive demand for AWS services. We are the face of marketing for our sales teams, acting as a critical bridge between global marketing and local priorities. We are a group of born connectors, dedicated to delivering results and delighting our customers.
Inclusive Team Culture
Here at AWS, we embrace our differences. We are committed to furthering our culture of inclusion. We have twelve employee-led affinity groups, reaching 40,000 employees in over 190 chapters globally. We have innovative benefit offerings, and host annual and ongoing learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences. Amazon’s culture of inclusion is reinforced within our 14 Leadership Principles, which remind team members to seek diverse perspectives, learn and be curious, and earn trust.
Mentorship & Career Growth
Our team is dedicated to supporting new members. We have a broad mix of experience levels and tenures, and we’re building an environment that celebrates knowledge sharing and mentorship. We care about your career growth and strive to assign projects based on what will help each team member develop professionally and enable them to take on more complex tasks in the future.
We are open to hiring candidates to work out of one of the following locations:
Austin, TX, USA | Chicago, IL, USA | New York, NY, USA | Portland, OR, USA | Seattle, WA, USA
BASIC QUALIFICATIONS
- 5+ years of professional non-internship marketing experience
- 5+ years of developing and managing acquisition marketing or channel programs experience
- Experience building, executing and scaling cross-functional marketing programs
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience using data and metrics to measure impact and determine improvements
PREFERRED QUALIFICATIONS
- Experience driving direction and alignment with large cross-functional teams and agency partners
- Experience in a business-to-business (B2B) environment, high-tech products/services
- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
- Experience with test and learn, marketing optimization, and experimentation
- Experience executing scaled marketing campaigns through email or social media
- Experience developing and executing campaigns across a multitude of timezones and languages
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $94,600/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. Applicants should apply via our internal or external career site.