Gravity Global is the world’s most awarded marketing consultancy specializing in brands operating in complex markets. Led by strategy, innovation, technology, data and creativity, we create brand-and-demand marketing programmes that drive transformational growth for our clients.

With 14 wholly owned offices across the US, Europe, and APAC, you can develop a truly global career in a rapidly scaling organisation.

We are looking for a Digital PR professional with demonstrable digital experience to join our performance marketing HQ in Norwich. Agency experience is essential, link-building experience and a top line understanding of SEO is a bonus.

Working with our team, you can look forward to creating and delivering effective Digital PR; ideating creative campaign angles and supporting interesting onsite content, stakeholder profile building, and leveraging research and data all with a view to securing linked coverage and generating online exposure for our clients.

Furthermore, we are keen for someone to help lead and mentor junior members of the team.

This is an excellent opportunity for a senior account manager or senior digital outreach manager to take the next step in their PR career with an award-winning, global agency as an important part of our tight-knit team.

Key Responsibilities:

Develop digital PR campaigns for a range of clients and sectors including setting KPIs
Lead on digital PR campaigns including shaping the headlines and news stories, drafting press materials, managing project timings and client approvals
Creating ideas for content and messaging that will generate relevant coverage and backlinks for clients
Client relations and stakeholder management
Using PR to build up stakeholder and senior client profiles and position them as thought leaders within their respective industries and sectors
Research, identify and build relationships with journalists, bloggers and influencers within a wide range of industries covering our diverse client base
Mentoring and supporting more junior members of the team
Conduct link gap analysis and share link-building recommendations to support SEO objectives
Using various tools and analysis to track coverage achieved and relevant metrics, and to report on these to in-house and client stakeholders
Pitching for new business including drafting pitch presentations

Experience / Skills Required:

Proven experience in securing online coverage using a range of methods for brands, and understanding what makes a good headline

Creative approach and original thinking

An understanding of SEO basics, and how links contribute to organic search performance

Experience with client relations including presenting proposals, strategies, plans and results

Exceptional written and verbal communication skills

A results-driven mindset

An advocate of good writing and the ability to produce copy of a high quality

Strong organisation skills and the ability to help develop, monitor and follow project plans, timelines and deadlines

Strong team management and mentoring skills, especially when working with juniors

What we can offer:

Competitive remuneration package
Global career development opportunities
Hybrid working with 3 days in the office (usual hours 9 - 5:30pm, Monday to Friday)
Opportunities to make a difference and get involved with our working groups focusing on areas such as wellbeing and ESG / Sustainability
Supportive and inclusive policies including, but not limited to, family friendly policies such as adoption, maternity and paternity, and equal opportunities
To work with the best and most exciting clients
To work on global accounts in the most challenging sectors
To work with the best brains and creative talent in the industry
To learn and develop with access to industry specific training, including our in-house training modules
To work on innovative and ground-breaking marketing solutions
To join a team of hard-working specialists who like to have fun along the way!

If your experience doesn't align perfectly with the job criteria, but you meet some of the criteria and are excited about the role and Gravity, please don't be put off applying! We would encourage you to apply for the role as you may be just the right person for this role or other roles.

Gravity Global is an equal opportunities employer and we do not discriminate on the basis of sex, race, religion, age, sexuality, disability and other protected status as required by applicable law.

Department: Digital PR
Locations: Norwich
Remote status: Hybrid Remote
Employment type: Full-time

Norwich

About Gravity Global

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Digital PR · Norwich · Hybrid Remote

Senior Digital PR Specialist

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