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Digital Marketing Manager

HostGator

HostGator

Marketing & Communications
United States · Remote
Posted on Tuesday, July 9, 2024

Who we are.

Newfold Digital is a leading web technology company serving millions of customers globally. Our customers know us through our robust portfolio of brands. We have some of the industry's most prominent and storied go-to-market brands, including Bluehost, HostGator, Domain.com, Markmonitor, Network Solutions, Register.com and Web.com. We help customers of all sizes build a digital presence that delivers results. With our extensive product offerings and personalized support, we take pride in collaborating with our customers to serve their online presence needs. The strength of our company lives in the intersection of our people, our customers, and our brands.


The Digital Marketing Manager will play a key role in growing Markmonitor’s online presence as a leader in the corporate domain management space. This team member will be responsible for developing, implementing, and managing comprehensive digital marketing strategies that enhance Markmonitor's brand awareness, drive qualified leads, increase sales pipeline, and maximize ROI.

This role requires a strategic thinker adept at cross-functional collaboration who understands paid media, SEO, PPC, and digital analytics. The ideal candidate will have experience managing website optimization, including website performance and conversion rates to analyze performance to adjust strategies accordingly. Responsibilities include:

SEO

  • Monitor and analyze SEO performance using analytics tools.
  • Conduct keyword research to guide content creation.
  • Optimize WordPress-based website core content and structure for search engines.
  • Implement on-page and off-page SEO strategies.
  • Stay updated with search engine algorithm changes and adjust strategies accordingly.

Analytics

  • Track and analyze website performance metrics using tools like Google Analytics.
  • Generate reports on key performance indicators (KPIs).
  • Provide insights and recommendations based on data analysis.
  • Work with other marketing team members to improve campaign effectiveness.
  • Ensure data accuracy and integrity.

Conversion Rate Optimization (CRO)

  • Analyze website user behavior and identify areas for improvement.
  • Develop and implement A/B testing
  • Optimize website design and content to increase conversions.
  • Collaborate with content marketing manager and site developers.
  • Monitor and report on conversion rate metrics.

Who you are & what you’ll need to succeed.

  • Minimum of 5 years of experience in a B2B marketing environment, preferably within the tech industry.

  • Strong track record of developing and executing successful marketing campaigns that drive customer acquisition and revenue growth.

  • Proficiency in digital marketing platforms, including social media, email marketing, SEO, SEM, and analytics tools.

  • Excellent written and verbal communication skills with the ability to create persuasive marketing content.

  • Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions.

  • Experience with customer segmentation, targeting, and personalized marketing strategies.

  • Ability to manage multiple projects simultaneously and work effectively in a fast-paced, collaborative environment.

  • Experience setting and monitoring KPIs, focusing on growth and performance optimization.

  • Familiarity with coding and programming languages is a plus.

Preferred Skills/Tools:

  • SEO/SEM, Semrush, SimilarWeb

  • Canva/Figma

  • WordPress

  • Google Analytics, Looker Studio, Google Search Console, Google Tag Manager

  • Meta Ads Manager, Google Ads Manager

  • CRM: Salesforce, Hubspot, or similar

  • ZoomInfo

Why you’ll love us.

  • We’ve evolved; we provide three work environment scenarios. You can feel like a Newfolder in a work-from-home, hybrid or work-from-the-office environment.
  • Work-life balance. Our work is thrilling and meaningful, but we know balance is key to living well.
  • We celebrate one another’s differences. We’re proud of our culture of diversity and inclusion. We foster a culture of belonging. Our company and customers benefit when employees bring their authentic selves to work. We have programs that bring us together on important issues and provide learning and development opportunities for all employees. We have 20 + affinity groups where you can network and connect with Newfolders globally.
  • Where can we take you? We’re fans of helping our employees learn different aspects of the business, be challenged with new tasks, be mentored, and grow their careers. Unfold new possibilities with #teamnewfold!

Employment with Newfold Digital is at-will and nothing in this Job Description should be interpreted or construed to alter the at-will employment relationship.

This Job Description includes the essential job functions required to perform the job described above, as well as additional duties and responsibilities. This Job Description is not an exhaustive list of all functions that the employee performing this job may be required to perform. The Company reserves the right to revise the Job Description at any time, and to require the employee to perform functions in addition to those listed above.