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Sr. Paid Social Media Manager

HostGator

HostGator

Marketing & Communications
Remote · United States
Posted on Saturday, December 23, 2023

Who we are.

Newfold Digital is a leading web technology company serving millions of customers globally. Our customers know us through our robust portfolio of brands. We have some of the industry's most prominent and storied go-to-market brands, including Bluehost, HostGator, Domain.com, Network Solutions, Markmonitor and Web.com. We help customers of all sizes build a digital presence that delivers results. With our extensive product offerings and personalized support, we take pride in collaborating with our customers to serve their online presence needs. The strength of our company lives in the intersection of our people, our customers, and our brands.

As a Senior Paid Social Media Manager at Newfold, you will be responsible for planning, executing, and optimizing paid social media advertising campaigns across various platforms, with a focus on Meta (Facebook and Instagram), TikTok, LinkedIn, and other relevant channels. In this role, you will work closely with our marketing and creative teams to develop and implement strategies that drive brand awareness, engagement, and conversions.

What you’ll do & how you’ll make your mark.

  • Develop and execute paid social media advertising strategies across Meta (Facebook, Instagram), TikTok, LinkedIn, and other platforms.

  • Create, manage, and optimize social media ad campaigns to achieve performance and ROI objectives.

  • Conduct audience research and segmentation to target the right demographics and personas.

  • Collaborate with the creative team to design and produce compelling ad creatives and copy.

  • Monitor and analyze campaign performance using key performance metrics.

  • Implement A/B testing to continuously improve ad performance and ROI.

  • Stay up-to-date with industry trends, platform updates, and emerging advertising opportunities.

  • Manage ad budgets and ensure efficient allocation of resources.

  • Prepare and present regular reports on campaign performance to stakeholders.

  • Stay compliant with advertising policies and regulations on all platforms.

  • Stay on top of the competition and continuously research how our competitors are going to market (products, messaging, platform budgets).

  • Work with our agency team and platform reps to ensure that we are following best practices and are leaning into new opportunities.

Who you are & what you’ll need to succeed.

  • Bachelor's degree in Marketing, Communications, Business, or related field (or equivalent work experience).

  • 5+ years of hands-on experience in paid social media advertising, including Meta (Facebook, Instagram), TikTok, and LinkedIn.

  • Experience with influencer research and selection, in addition to managing short term or ongoing influencer content partnerships.

  • Proven track record of successfully managing and optimizing social media advertising campaigns.

  • Strong analytical skills with the ability to interpret data and make data-driven decisions.

  • Proficiency in using advertising platforms and ad management tools.

  • Excellent understanding of social media advertising best practices and trends.

  • Exceptional written and verbal communication skills.

  • Creative mindset with the ability to collaborate with designers and copywriters.

  • Highly organized and detail oriented.

  • Ability to work independently and meet tight deadlines.

Why you’ll love us.

  • Work-life balance. Our work is thrilling and meaningful, but we know balance is key to living well.

  • We celebrate one another’s differences. We’re proud of our culture of diversity and inclusion. We foster a culture of belonging. Our company and customers benefit when employees bring their authentic selves to work. We have programs that bring us together on important issues and provide learning and development opportunities for all employees. We have 20 + affinity groups where you can network and connect with Newfolders globally.

  • We care about you. We provide excellent Health Insurance options to fit you, HSA, Medical, Dental, Vision, Matching 401K, Life/AD&D/STD/LTD, Tuition Reimbursement, LinkedIn Learning, Pet Insurance, Generous Vacation policy, and much more!

  • Where can we take you? We’re fans of helping our employees learn different aspects of the business, be challenged with new tasks, be mentored, and grow their careers. Unfold new possibilities with #teamnewfold!

Employment with Newfold Digital is at-will and nothing in this Job Description should be interpreted or construed to alter the at-will employment relationship.

This Job Description includes the essential job functions required to perform the job described above, as well as additional duties and responsibilities. This Job Description is not an exhaustive list of all functions that the employee performing this job may be required to perform. The Company reserves the right to revise the Job Description at any time, and to require the employee to perform functions in addition to those listed above.