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SEO Product Manager



Marketing & Communications, Product
India · Remote
Posted on Saturday, November 18, 2023

Who we are.

Newfold Digital is a leading web technology company serving millions of customers globally. Our customers know us through our robust portfolio of brands. We have some of the industry's most prominent and storied go-to-market brands, including Bluehost, HostGator,, Network Solutions,, Markmonitor and We help customers of all sizes build a digital presence that delivers results. With our extensive product offerings and personalized support, we take pride in collaborating with our customers to serve their online presence needs. The strength of our company lives in the intersection of our people, our customers, and our brands.

Newfold is looking for an experienced SEO Product Manager to lead the development and implementation of our Technical SEO strategy. You will be expected both to contribute to the development of the company’s SEO strategy and to execute that strategy to maximize business growth.

The ideal candidate will have a passion for SEO, extensive knowledge of search engine algorithms and experience working in a matrixed environment. You will be working closely with a team of dedicated developers in a rapidly growing SEO environment. As a member of our Storefront Team, you will be pragmatic, analytical, and have the ability to advise on technical improvements of our websites.

What you’ll do & how you’ll make your mark.

  • Develop and execute the technical SEO roadmap in collaboration with stakeholders including storefront product owners, SEO content strategists, copywriters, designers, and developers.

  • Identify and analyze technical SEO issues to ensure effective Bot crawling of the website, providing feedback and support to developers to drive improvements.

  • Work closely with stakeholders to ensure that our website meets technical SEO requirements, including site architecture, mobile responsiveness, and site speed.

  • Monitor and react to any site changes that may be detrimental to SEO.

  • Help promote SEO awareness and best practice across the organization, including educating stakeholders.

  • Create and report on SEO activities and provide ongoing monitoring of Core Web Vitals and the impact on business performance.

  • Monitor key SEO and business KPIs on a daily basis.

  • Support multiple customer-facing and cross-functional projects from an SEO product perspective.

  • Analyze competitors and successful SEO websites to spot new opportunities.

  • Maintain a deep understanding of key SEO issues, Google algorithm updates and tooling possibilities.

Who you are & what you’ll need to succeed.

  • 3+ years of technical SEO experience.

  • Experience working on large e-commerce sites.

  • Excellent project management skills and ability to manage deadlines in a fast-paced environment.

  • Outstanding written communication and verbal presentation skills.

  • An understanding of challenges affecting global websites.

  • Analytical and data-driven approach.

  • Strong familiarity with web analytics tools including Google Analytics and Google Webmaster Tools. AEM experience preferred.

  • Experience and comfort working in a team environment and with technical teams.

  • Positive attitude and enthusiasm for getting results.

Why you’ll love us.

  • We’ve evolved; we provide three work environment scenarios. You can feel like a Newfolder in a work-from-home, hybrid, or work-from-the-office environment.

  • Work-life balance. Our work is thrilling and meaningful, but we know balance is key to living well.

  • We celebrate one another’s differences. We’re proud of our culture of diversity and inclusion. We foster a culture of belonging. Our company and customers benefit when employees bring their authentic selves to work. We have programs that bring us together on important issues and provide learning and development opportunities for all employees. We have 20 + affinity groups where you can network and connect with Newfolders globally.

  • We care about you. We provide excellent Health Insurance options to fit you, HSA, Medical, Dental, Vision, Matching 401K, Life/AD&D/STD/LTD, Tuition Reimbursement, LinkedIn Learning, Pet Insurance, Generous Vacation policy, and much more!

  • Where can we take you? We’re fans of helping our employees learn different aspects of the business, be challenged with new tasks, be mentored, and grow their careers. Unfold new possibilities with #teamnewfold!